Opening new markets

A project of commercial and / or marketing nature may have different objectives, such as the restructuring of the trade network, coverage of an already well known but only partially used market, demand both new and already established sales channels and before all opening new markets. (In this case our assistance can be more valuable to your company).

We may consider new markets in a geographical sense (and therefore the additional opportunities for market entry) or as research and exploration of new business formulas that allow to distinguish the different sources of profitability.

"Key Consulting" Ltd. proceed by developing a detailed feasibility study which is not only limited to macroeconomic analysis, but take into account the peculiarities of the country and the purpose of the company.

We are also able to give you individual advice and confidential business information upon which to develop a strategic approach to the market.

This is possible because "Key Consulting" Ltd. operates in the first person (or through its network of local partners) and has precise and clear picture of the real situation and the place where the company operates.

The information that we provide you is characterized by accuracy, convenience and confidentiality.

Our managers and partners have experience in sales management and marketing in leading companies with high level of exports.

Our role is that of the TEMPORARY MANAGEMENT: through physical presence in the company, by transferring the staff we create know-how that helps us understand the real problems of the company.

COMMERCIAL - SALES

• Organization, design, and sales assessment
• Sales force training
• Improving sales performance
• Development of new sales channels
• Revision of new management models, processes and tools for sale's supporting (on field, with front and back office)
• Redesign of systems of remuneration and incentive sales force
• Drafting and budget analysis

MARKETING - BRANDING AND MARKET ANALYSIS

• Brand building & brand strategy
• Positioning / repositioning of the brand
• Communication strategy (packaging, brand identity, advertising, web, social)
• Declination / tuning the marketing mix
• Setting / revision of the gamma architecture
• Developing new product concepts
• Distribution systems
• Competitive systems
• Forecast short / medium term
• Analysis of custom satisfaction
• Price and product testing
• Swot analysis
• Market schedule
• Assistance in trade fairs and events
• Registration of marks and logos

INTERNATIONALIZATION

• Support for new offices opening (constitution, selection of the countries, administration, papers)
• Search of partners and subcontractors in the identified reference country
• Agents research
• Assistance in trade fairs and events on site
• Registration of marks and logos